Commissioned to document a major milestone in inclusive design, this project followed Sophie Morgan on a behind-the-scenes tour of the Lithuanian factory where Primark’s first wheelchair-using mannequin was developed.

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Shot entirely in Vilnius over the course of one day, I led all aspects of production. The brief called for both photography and a short-form documentary-style film capturing the factory process and Sophie’s genuine reaction as she saw the mannequin for the first time.

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Deliverables included:

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• Short-form documentary film (4K, formatted for social and digital use)

• BTS and lifestyle photography

• Stills for press and digital campaigns

• Content usage across Sophie Morgan and Primark platforms

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This project was a powerful example of inclusive storytelling, captured with a light footprint and a cinematic approach.